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Research: Geodemographic data: The problem with demographic only information for this market concerns traditional methodologies that attempt to segment the population to differentiate consumers. Indeed there are different age groups, education levels, income levels, and cultural backgrounds, but minimal differences are all that exist in the lifestyles of our listeners. Consequently, we combine demographic information with geographic information to form a broader definition called geodemographics*. In this grouping we can better target the client's product or service. ("Contemporary Advertising" by William F. Arens) |
Psychographic data: Our diverse geographic location also affords area residents the luxury of enjoying activities in the great outdoors on a daily basis. As a result, healthy respect for nature and the environment is tempered by the harsh reality of weather conditions that can fluctuate wildly. Family life is important to residents of North Central Montana. Traveling great distances to show support for family and friends in activities like sporting events is common place. Trends in fashion remain casual and influenced by the mass media. Social issues range from concern for the environment to support for MSU-Northern and even a lack of support for a private prison system in Havre. Political affiliation leans toward the Democratic party. These political leanings are historical and representative of a large labor presence brought to the area by the railroad and mining industry, farming and ranching interests, and two Native American Reservations. For the same reasons, cultural diversity is as broad as the Big Sky of Montana. Residents have developed an outstanding work ethic, which is directly related to the ethnic diversity of this area. |
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Economic data: Research data for the five county area includes total retail sales, number of stores, estimate of sales by product or service category, population, households, age, both earned income and disposable personal income, and farm products broken down by the number of farms, value of crops, and value of livestock. Data for the local economy covers Hill, Blaine, Phillips, Choteau and Liberty counties and is compiled from the following sources:
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Media Analysis Data: Each market has its own set of dynamics . . . and to better understand the strengths and weaknesses of media in North Central Montana, we present both quantitative and qualitative research. We want our clients to be informed consumers of media and avoid the unnecessary expenses associated with media experimentation. Discover for yourself which media offer the best penetration in this market and unmask the pretenders! Media Analysis Research Sources:
Ask your Radio salesperson for details. |
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